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One of the big concerns for watch fanatics is just how the Apple Watch will measure up to fancier Swiss timepieces.

Apple appears to have solved this with a new feature called Monogram.

This will allow you to add up to four initials which will sit behind the key watch face functions.

It won’t get in the way of a flashing red dot that will glow every time you get a notification.

This being an Apple product, zooming into the touchscreen is nigh on compulsory.

The Companion app reveals just how this will be done.

Double tap with two fingers to get a close up view, use two fingers to pan (just like on a Mac’s touch sensitive trackpad or iPad display) and double tap again to tweak the zoom.

This should come in handy when apps deliver a lot of information to the screen in one go.